The welfare of animals is not only important to vegetarians and vegans, with more and more consumers on the lookout for products that do not contain any ingredients of animal origin and are not tested on animals. There is already a boom in the market for vegan cosmetic products. Consumers are becoming more aware and are committed to social projects, environmental protection, animal welfare or fair trade by only choosing certain products. Of course, these products should also be in tasteful, attractive and acceptable packaging - regardless of whether it is food, clothing or cosmetics.
The motto “Be Vegan!” is getting louder and louder and has to do with more and more products. Despite the steady growth in the number of vegetarians and vegans, there are still more “meat eaters”.
In Australia, vegetarians and vegans make up around 12% of society.
But also “meat eaters” want to do something more and more often to reduce the suffering of animals. They choose vegan cosmetics more often. The studies show that up to 43% of women choose cosmetics that are not tested on animals.
Angela Smith, Group Account Manager – Consumer Products, Roy Morgan Research, says:
“The trend towards cruelty-free cosmetics is taking hold around the world, with all 28 member states of the EU, India, Israel, Norway and now the Brazilian state of São Paulo all banning cosmetics animal testing.
“Although cosmetics animal-testing does not take place in Australia, it is not technically illegal; furthermore, many companies import ingredients that have been tested on animals even if they don’t conduct the tests themselves. The legislation proposed by the ALP and the Greens would make this illegal.
“Our data indicates that this issue is gradually becoming more important to women who buy cosmetics, while features like ‘Value for money’, ‘SPF’ and ‘Natural look’ have experienced a slight decline.
“Cosmetics marketers and manufacturers keen to maintain their competitive edge in an increasingly crowded market would benefit from bearing this emerging trend in mind when planning their communications strategies — especially if the legislation is passed.”
Body care with the plant-based ingredients fits exceptionally well with the latest animal welfare trends. However, one should be aware that the term “vegan” does not always refer to natural cosmetics. In the first place it means that a certain product does not contain any ingredients of animal origin. Nevertheless, the manufacturers of natural cosmetics very often add ingredients such as milk, honey and beeswax to their products, which are then rejected by the vegans. However, most organic cosmetic products are also vegan products. Products from “Adrella” can serve as a good example of this. (www.adrella.com.au)
We only add essential oils from plants to our natural perfume oils. Most of them are then also certified organic.
As it turns out, however, it is sometimes difficult to find a purely vegan product. It is the auxiliaries that make it so difficult because one is often not aware of their origin. Did you know that keratin, which can be found in shampoos and hair lotions, is obtained from ground hooves, horns and plumage? Or, that the fragrant essential oil “Musk” is obtained from the musk pod, a preputial gland in a pouch, or sac, under the skin of the abdomen of the male musk deer? Or, that the natural strawberry aroma is obtained from chicken feet? And, that the basic component of soap bars is beef suet?
Of course, these substances do not harm our skin, but they are a burden on our conscience. Fortunately, the plant world offers us a whole range of excellent substances that can replace these animal ingredients; Alginate from algae or the pectins from apples have the ability to thicken and can gel liquids and are just as good as gelatine, which is obtained from animal bones. The essential oil “Ambrette” is used as a substitute for “Musk” and I think it even smells more pleasant. Ambrette is a seed derived from a type of hibiscus flower, Abelmoschus moschatus or Hibiscus abelmoschus, a beautiful large yellow flower with a deep purple centre.
Olive oil, for example, can be used as a substitute for beef tallow, beetroot can replace the carmine pigment, which is obtained from insects, the so-called scale insects. There are many examples.
Another method of making vegan cosmetics is using synthetic substances. Nail polishes are vegan because they basically only consist of chemicals. However, this also means that they cannot be offered as organic products. Very often the ingredients of animal origin in perfumes are replaced with synthetic substances. However, one should know that many of these substances are not tested on animals. Total security could only be offered to the consumer with 100% natural cosmetics made from active ingredients and organic plant extracts.
The perfume oils from “Adrella” are basically natural and vegan!